Allta is a new women’s clothing brand for women 5’10” and above. We’re launching at the end of June/early July with a small collection of jackets and blazers but hope to add shirts to the next collection later in the year. Fabric is important to us as well as fit, as so much of the tall clothing ranges out there are heavily reliant on polyester. We wanted to get away from that and use fabrics made from natural fibres, which we find more comfortable and that tend to retain their shape and quality for longer and be less prone to pilling. So, for Allta, the emphasis is on quality and fabric as well as fit.